An event on Gujarati Awareness Programme was held on 14th March, 2015 at Andheri Recreation Club, Andheri, Mumbai. MindSpark Language team was invited to present the product to various stake holders including Principals of Gujarati medium schools of Mumbai, Gujarati Vichar Manch and other language activists committed to uphold the pride and utility of Gujarati language and some Gujarati magazine editors and publishers. The program was for two hours and was attended and presented jointly by Darsha Kikani, Gayatri Vaidya, Nandini Bhavsar, Kamlesh Makwana and Devpal Shah from Educational Initiatives. From the sales team, Mumbai, Deepak Raj, Sneha, Vipul and Rakesh remained present during the event and interacted with the participants.
Around 15- 17 participants turned up for the event. The event began by Ms. Jagruti Fadia, a CA and a supporter of MS- Language introducing the objective of the event, followed by Mr. Jimit Mull, Gujarati teacher and a language activist who described how he immediately fell in love with the product for its immense potential to help students learn Gujarati sans teacher or textbooks.
Darsha Kikani, then introduce the status and importance of Gujarati language and how Mindspark is different from other products. After that,Gayatri Vaidya introduced Educational Initiatives (EI) and various divisions with their functioning and partners.
Nandini explained the content description which was accompanied by a video clip showing various question types at various class levels and she was joined by Darsha Kikani in explaining the skill wise question types.
During the query session, we received a couple of questions about the model of marketing, using it for Gujaratis in foreign countries to help them self-learn Gujarati and some technical ones, which were fielded collectively.
By Gayatri Vaidya – Educational Specialist
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